united assembly
About Project
─ ua needed a consistent, elevated presence and a repeatable content engine to support a rebrand launch without hiring a full in-house team.
We built the strategy, systems, and weekly output across social + editorial, while coordinating new assets, improving operations, and keeping momentum through tight timelines.
Date
15 Feb, 2026
Category
Brand, Design
Client
united assembly
Challenges
A full content workflow (planning → creation → approvals → scheduling → reporting), custom-designed templates for posts/stories/reels, a blog + CMS structure, and a metrics rhythm that ties output to growth. The brand looks consistent and the team isn’t scrambling.
Challenges involved precise material accuracy, consistent branding, balanced proportions, and creating realistic mockups showcasing true design intent.
Time Period
60 days
Growth
+10%
Number of Platforms
4
Solution
United Assembly needed a sharper brand presence and a repeatable marketing system to support a rebrand.
We built a consistent cross-platform cadence, introduced new formats (custom-designed reels, story templates, and an editorial blog), and set up a content pipeline that made planning, approvals, publishing, and reporting faster and cleaner.
We tested content types (artist spotlights, BTS/process, community prompts, and credibility posts), iterated hooks/caption styles, and tightened tagging/CTA structure to drive more meaningful engagement. We also implemented SEO basics through blog structure + publishing, organized CMS workflows, and established KPIs + tracking so decisions weren’t just vibes.
Result: cleaner output, better momentum, brand consistency, community engagement, polished look.
We introduced Reels to push discovery beyond the existing audience and stop relying on the follower base alone.
Views
+4.3x
Engagement
+5.3x
Reach
+4.5x
Discovery
+3.7x
The format immediately hit harder than standard posts. Reels drove a multi-x lift in visibility and engagement, with a clear jump in non-follower reach, proving the shift wasn’t just “more content,” but the right content format for traction.
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